RANDOM ASIAN SH*T
VISUAL DESIGN, ART DIRECTION, TEXTILES
Shock and Awe wanted to recreate their eponymous t-shirt Random Japanese Shit in 3 variations and color-ways. We expanded from the original Japanese, to Korean, and Chinese.
In 2016 Shock and Awe partnered with The Kimono Kid to release a controversial t-shirt with the words "random Asian shit" in Katakana, a phonetic style geared towards slang and foreign words. The shirt poked fun at streetwear and its obsession with using random Asian characters to give off an "edgy" or "futuristic" feeling.
The first run premiered on Highsnobiety, an interview with NBC, sold-out printings, and a sizable donation to the Japan Society.
Round two of Random Asian Sh*t features Korean and Chinese along with the original Japanese text. For this drop we wanted to maintain consistency between the messaging and layout.
When creating the layout for the typography I looked at fashion trends, traditional forms of writing for each culture, and contemporary design from each nation, as well as American fashion. These shirts were screen-printed at a local printer in Brooklyn, New York and on Alternative Apparel basics (a US-based apparel company).