CAREER HIGHLIGHTS
* Visual Design: 9+ years experience defining and maintaining brand guidelines across all media
(print and digital) and communication channels, internally and externally.
* User Experience Design: 6+ years experience creating wireframes, mockups, and interviewing 
users to deliver features meeting user need and business expectations.
* Marketing: 3+ years experience managing Instagram communities, as well as creating and
maintaining digital assets for marketing channels.

WORK EXPERIENCE
Thinkful, Instructional Design Creator, Present
     * Developing the UX and Visual Design curriculum for the Product Design Immersive class.

Lolita Bandita, Visual Designer, 2018 - 2019
     * Produced digital marketing campaigns  that resulted in 5% increase in sales.
     * Shot and edited product photography to impact website, social media, and digital ads.
     * Led social media management to build a network of brand ambassadors.
     * Developed beauty product packaging from ideation to print.

Pursuit Technology Inc., Visual Designer, 2016 - 2017
     * Built and maintained brand guidelines and consistency for all communication materials. 
     * Developed the monthly organization newsletter and grew databases for subscribers,
     and volunteers.
     * Led branding efforts for two annual fundraisers in 2017 and 2018. Products created:
     newsletters, digital assets, booklet, presentation, name tags, and swag.
     * Produced sponsorship packets, sponsorship presentations, and the gala websites,
     increasing partnerships and ticket sales.
     * Created internal branded items: t-shirts, tote bags, enamel pins, and stationary that reflected 
     the company's core values and ideals.
     * Shot, edited, and managed the photography library.

SELECT FREELANCE DESIGN EXPERIENCE
Jess X Snow, Artist Assistant, Present
     * Art Director for short film, Little Sky.
     * Assistant Muralist for Artbridge, The Avenue Concept, and NYU CMEP.
     * Assisted on coloring a children's book publishing in 2020 by Random House.

Trans Lab Fellowship, Visual Designer, 2018 - 2019
     * Designed the branding including: logo variations, typography, and color palette.
     * Maintained branding consistency during website implementation.
     * Created and maintained separate branding for two fundraisers in 2017 and 2020. Products
     created: booklet, invitations, and digital assets.
     * Shot and edited photography of fellows.

Sughar Foundation, Art Director, 2018
     * Led website redesign to all pages and worked with developers to implement.
     * Designed and implemented user flows to support fundraising and volunteering.
     * Produced illustrations to impact brand presence.

SKILLS AND TECHNOLOGIES OF CHOICE
Adobe Creative Suite, Sketch, Human-Centered Design, User Research, Mailchimp, Keynote,
Vector Illustration, and Content Writing.

EDUCATION
D5in10 Advertising Bootcamp
     Specialized in strategic art direction
Droga 5, November 2017

Product + UX/UI Design Bootcamp
     Focus on human-centered interaction for mobile apps
Tradecraft, November 2014

TESTIMONIALS
Zoraida was wonderful and easy to work with, is very creative and flexible on incorporating our ideas into a clean and valuable design.
ANNIE G., COMMUNICATIONS AT NYCE&TC
Zoraida Ingles brings the artistic eye, professional experience, and personal empathy to the table. In creating the design of our branding, Zoraida created an emblem and a modality to the entire project-- conveying the style, mood, and intensity of the project.
YIN Q., PRODUCER & WRITER OF MERCY MISTRESS
Zoraida is wonderful to work with. I love her sense of design along with her ability to streamline concepts/ideas into a clear vision that meets the needs of the client’s project. She is punctual, produces high quality work and is good at communicating. I highly recommend working with her.
COBI K., FOUNDER OF THE WELLNESS TOOLKIT
Zoraida's graphic design skills and professionalism are top notch!
KIT Y., PRODUCER & WRITER OF INTERSTATE THE MUSICAL
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